1. I think that the concept of innovation should be considered as the best approach as it can offer a great value for the organization and its business operations. There are several kinds of approaches to the innovation. An organization can implement innovation in the campaign for generating new ideas and select the best. However, a good idea can be neglected by the review team. A great innovative approach is involving the innovation teams for creating something unique. On the other hand, the collaborative idea environment suggests the employee interaction within a creative environment generating unique ideas.